Beauty Industry

Fusion Packaging Wins 2012 WorldStar Award

The Square Twist Up airless bottle receives global recognition

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By: Jamie Matusow

Editor-in-Chief

Fusion Packaging has been chosen as the recipient of the 2012 World Packaging Association’s (WPO) WorldStar Award for its Square Twist Up “STU” airless bottle. Twenty-three judges from 22 countries gathered in Stockholm Sweden to identify the “best-of-the-best” in the world of packaging. With more than 30 packages entered in the Health and Beauty category, Fusion’s patent pending package landed in the winner’s circle for the world’s most prestigious and preeminent international packaging award.

“All entries were required to have won an award in a recognized packaging competition from their various countries to be considered and therefore, represent “the cream” of global packaging, design and technology”, says Thomas Schneider, incoming president of WPO. “I was highly impressed with the quality of the entries which emphasizes the continuing innovation in packaging across the globe”, he added.

The Square Twist Up airless bottle was designed and engineered with a unique, square design with a twist to actuate and pop up actuator to provide a unique look and feel. The design eliminates the need for an over cap and prevents spills and leaks when in its closed, locked position.

“The opportunity to display a WorldStar trophy/award is both an honor and a privilege,” says Alex Kwapis, creative director Fusion Packaging. “It is a public statement of excellence and achievement and we are delighted to have been recognized in this way”, he added.

More info: www.fusionpkg.com

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